For August, my goal was to drive people to the Magic Kingdom despite Epcot's Extra Magic Hour, the heat and back to school distractions. My goal included these two objectives:
1. Exposing fans to things old and new they may not have experienced yet
2. Create engaging posts that would stir up any connection a guest may have had with the park
I tried to keep posts as consistent to Walt Disney World's brand as possible. That included sharing funny memes, character photos and one-of-a-kind experience photos. I also included a hypothetical campaign called #BattleoftheLands to socially "listen" in on what guests' favorite parts of Magic Kingdom are so that down the road, the company could see which land or lands are in need of renovation.
Friday, August 1
Facebook: August is Family Fun Month! Which Magic Kingdom attraction are you looking forward to visiting with your family?
Twitter: August is Family Fun Month! Which Magic Kingdom attraction are you looking forward to visiting with your family?
Saturday, August 2
(source)
Twitter: Oof, it's hot out! Come cool off at #SplashMountain. [Photo]
Sunday, August 3
(source)
Twitter: Have a princess-to-be in your life? Make all of her dreams come true at the Bibbidi Bobbidi Boutique! http://bit.ly/1dwJpNa
Monday, August 4
(source)
Twitter: Did you know? Main Street was inspired by Walt Disney's hometown of Marceline, Missouri.[Photo] #funfact
Tuesday, August 5
(source)
Facebook: Travel Tip: If you a spot a party line phone, pick it up to listen in on some hilarious conversations. We won't tell! [Photo] #TravelTuesday
Facebook: Travel Tip: If you a spot a party line phone, pick
it up to listen in on some hilarious conversations.
[Photo] #TravelTuesday
Wednesday, August 6
[For this post, create a custom image of
six Magic Kingdom lands with labels: Main Street, Adventureland,
Frontierland, Liberty Square, FantasyLand and Tomorrowland.]
Facebook: Battle of the lands! Which Magic Kingdom land is your favorite and why? Tweet us using #BattleoftheLands, and we'll announce the results next month on our blog.
Twitter: Battle of the lands! Which Magic Kingdom land is your favorite and why? Tweet us using #BattleoftheLands.
Thursday, August 7
(source)
Twitter: Who remembers the 1986 version of Country Bear Jamboree Vacation Hoedown? #tbt [Photo]
Friday, August 8
Facebook: Want to see more of Magic Kingdom? Find us on Snapchat: http://di.sn/giH
Twitter: Want to see more of Magic Kingdom? Find us on Snapchat: http://di.sn/giH
Saturday, August 9
(source)
Twitter: What's on your Magic Kingdom bucket list? [Photo]
Sunday, August 10
(source)
Facebook: All aboard! Join our Disney railroad engineers before the park opens for a special behind-the-scenes look at the park's steam trains: http://bit.ly/1s90PpW [Photo]
Twitter: All aboard! Join our engineers before the park opens for a behind-the-scenes look at our steam trains: http://bit.ly/1s90PpW [Photo]
Monday, August 11
(source)
Facebook: The moment you doubt whether you can fly, you forever cease to be able to do it. [Photo]
Twitter: The moment you doubt whether you can fly, you forever cease to be able to do it. [Photo]
Tuesday, August 12
(source)
Facebook: Travel Tip: If you're passing through Liberty Square, be sure to visit Sleepy Hollow for a legendary waffle sandwich. [Photo] #TravelTuesday
Twitter: Travel Tip: If you're passing through Liberty Square, visit Sleepy Hollow for a legendary waffle sandwich. [Photo] #TravelTuesday
Wednesday, August 13
[Use same custom image from August 6.]
Facebook: Battle of the lands! Which Magic Kingdom land is your favorite and why? Tweet us using #BattleoftheLands.
Twitter: Battle of the lands! Which Magic Kingdom land is your favorite and why? Tweet us using #BattleoftheLands.
Thursday, August 14
(source)
Facebook: Before September 1982, Magic Kingdom provided these complimentary attraction passports with admission tickets! #ThrowbackThursday [Photo]
Twitter: Before Sept. 1982, Magic Kingdom provided these complimentary attraction passports with admission tickets! #tbt [Photo]
Friday, August 15
(source)
Facebook: Iago, the original angry bird. [Photo]Twitter: Iago, the original angry bird. [Photo]
Saturday, August 16
[For this post, create custom graphic showing a girl's personalized Disney backpack and a boy's personalized Disney backpack. Backpacks can been seen here.]
Facebook: It's back to school season! Treat your favorite student to a personalized backpack: http://bit.ly/1sbRQEe [Photo]
Twitter: It's back to school season! Treat your favorite student to a personalized backpack: http://bit.ly/1sbRQEe [Photo]
Sunday, August 17
(source)
Facebook: Want to ride shotgun or take the wheel of exotic supercars? Find out more about our Richard Petty Driving Experience: http://bit.ly/1yaEfxz [Photo]
Twitter: Want to ride shotgun or take the wheel of supercars? Find out more: http://bit.ly/1yaEfxz [Photo]
Monday, August 18
(source)
Facebook: You've got a friend in me. [Photo]
Twitter: You've got a friend in me. [Photo]
Tuesday, August 19
(source)
Twitter: Travel Tip: Shops on Main Street are open up to one hour after the park closes! [Photo] #TravelTuesday
Wednesday, August 20
[Use same custom image from August 6.]
Facebook: Battle of the lands! Which Magic Kingdom land is your favorite and why? Tweet us using #BattleoftheLands. Results will be announced next month on our blog. [Photo]
Twitter: Battle of the lands! Which Magic Kingdom land is your favorite and why? Tweet us using #BattleoftheLands. [Photo]
Thursday, August 21
(source)
Twitter: Flashback to our list of attractions in 1972. Do you spot any favorites? #tbt [Photo]
Friday, August 22
(source)
Twitter: Happy Friday! Who's ready for fireworks?! [Photo]
Saturday, August 23
(source)
Twitter: The Dapper Dans are looking extra dapper today! [Photo]
Sunday, August 24
(source)
Twitter: Join us for #NightofJoy: 17 bands, 3 stages, 2 nights. Reserve your tickets here: http://di.sn/qWf. [Photo]
Monday, August 25
Twitter: I can show you the world. [Photo]
Tuesday, August 26
(source)
Facebook: Travel Tip: If you're celebrating a special occasion here, be sure to wear a pin that says so! [Photo] #TravelTuesday
Twitter: Travel Tip: If you're celebrating a special occasion here, be sure to wear a pin that says so! [Photo] #TravelTuesday
Wednesday, August 27
[Use same custom image from August 6.]
Facebook: Last chance! Which Magic Kingdom land is your favorite and why? Tweet us using #BattleoftheLands, and we'll announce the results next month on our blog.
Twitter: Last chance! Which Magic Kingdom land is your favorite and why? Tweet us using #BattleoftheLands.
Thursday, August 28
(source)
Twitter: Here's a page from Teen Magazine's April 1972 issue! Do you recognize this area of Magic Kingdom? #tbt [Photo]
Friday, August 29
(source)
Twitter: It's Friday, so make like Simba! [Photo]
Saturday, August 30
[Photo of a question mark over a silhouette.]
Facebook: Which Disney character said it: "Talk about your fixer-upper."
Twitter: Which Disney character said it: "Talk about your fixer-upper."
Sunday, August 31
(source)
Facebook: Ahoy, mateys! Talk Like a Pirate Day isn't for another few weeks, but why not get a head start by joining The Pirates League? http://bit.ly/O4tE4M [Photo]
Twitter: Ahoy, mateys! It's not Talk Like a Pirate Day yet, but you can still get a head start: http://bit.ly/O4tE4M [Photo]
No comments:
Post a Comment